The Wine Clubs · The First Hundred
A seat at our table,
every season.
The first hundred members don't just join the club. They shape it: first pours, first invitations, and a say in what fills your glass.
Why a society, not a subscription?
Because wine is better
when it comes with belonging.
Four times a year, in November, February, May, and August, we set aside the best of what the cellar is doing, including small lots that never reach the tasting-room list, and pour it for members first. Pickup weekends become parties. Parties become traditions. That's the whole idea.
How It Works
Three decisions.
Then we take it from there.
Choose your pace
Three, six, or twelve bottles per release, four releases a year. Your card is billed at each release, and your membership card unlocks your discount every visit in between.
Tell us your palate
Bold reds? Crisp whites? Sweeter pours? Your releases are curated around what you actually drink, with one "trust us" bottle per season to stretch you a little.
Pick up or ship
Insider and Reserve releases ship for a $10 flat rate, or wait for you at a members-only pickup party. The Winemaker's Circle is pickup only: it's a full case each quarter, and Minnesota caps shipping at two cases a year.
Quarterly Tiers
Pick your pour size.
The Insider
Northern Hollow
Insider
$59 / quarter · 3 bottles
- 10% off all wine purchases, all year
- $10 flat-rate shipping, or free pickup at the winery
- Northern Hollow membership card
- First access to new releases
The Reserve
Northern Hollow
Reserve
$119 / quarter · 6 bottles
- 15% off all wine purchases, all year
- $10 flat-rate shipping, or free pickup at the winery
- Northern Hollow membership card
- First access to new releases
- Event perks throughout the season
The Inner Circle
Winemaker's
Circle
$239 / quarter · a full case
- 20% off all wine purchases, all year
- Winery pickup only: Minnesota caps shipping at two cases a year
- Northern Hollow membership card
- First access to new releases
- Event perks & complimentary tastings when you visit
Billed quarterly at each release: November, February, May, and August. Memberships carry a one-year commitment; early cancellation is a $50 charge to the card on file. Must be 21+.
Available Now · Extremely Limited
Two ways to put your name
on the winery itself.
While the quarterly club takes shape, the Barrel Club and the Wine for Life founders' program are already open, and they don't stay open long.
Limited Program
The Barrel Club
$1,000 one-time
- Your name engraved on a reserved barrel in our cellar
- At bottling (2–3 years): a full case from your barrel, plus the barrel itself
- 10 complimentary tastings every year while it ages
- An annual private barrel-room tasting
- 20% off bottles · 25% off cases · 50% off event tickets
Barrels are extremely limited and filled first come, first served.
Reserve a BarrelThe Founders' Program · Price for Life
Wine for Life
$1,000 one-time
- Two glasses of wine, every day we're open, for the life of the winery
- Prefer beer some days? Substitute freely
- Yours for life, and your glasses may be shared with your table
- Excludes specialty wines & wine slushies
One price, for life. Seats are limited; once they're gone, they're gone.
Become a Founding MemberFrom the Winemaker
"I made my first wine from a Christmas kit and it was terrible. Seventeen years later we've won the Governor's Cup twice. The club is how I say thank you: members taste everything first, because without this community there is no Northern Hollow."
Jim Truehart, Founder & Winemaker
Questions, Answered
Everything else you're wondering.
Quarterly: November, February, May, and August. Your card is billed at each release, and your bottles ship right after, or wait at the tasting room if you chose pickup.
Memberships run on a one-year commitment, four releases. Cancelling early bills a $50 charge to the card on file; after your first year you can cancel anytime between releases.
Insider and Reserve releases ship for a $10 flat rate wherever direct wine shipping is permitted. The Winemaker's Circle is pickup only: a case each quarter, and Minnesota law caps shipping at two cases per year. Most members choose pickup anyway; the parties are the point.
A wine club membership is the gift that arrives four times a year. Choose the gift option during signup and we'll collect your recipient's details at secure checkout.
